I’m Samantha Stallard, a creative content director and strategic storyteller based in New York City. Nice to meet you!

I’m a content leader who brings brands to life with stories that resonate and deliver results. With over a decade of experience, I’ve worked with Fortune 500s and scrappy startups alike, crafting narratives that cut through the noise and build real connections. Whether it’s launching experiential campaigns or creating digital content that converts, I combine creativity with data to drive growth. As a leader, I’m passionate about empowering teams and amplifying every voice. Great content isn’t just made — it’s engineered to inspire and connect.

Biggest flex: 2018 Outdoor Grand Prix winner at Cannes Lions International Festival of Creativity for The Daily Show Presents: The Donald J. Trump Presidential Twitter Library. His words will live in infamy forever (yikes).

After falling in love with journalism writing for my high school newspaper, I earned a BA in Media Studies from the College of Charleston in Charleston, SC. When I’m not writing, I’m a yoga-obsessed RYT 200-level instructor, a Brooklynite in search of the borough’s best parks with my pitbull, Jasper, and an avid traveler. I also think you should go ahead and start The Artist’s Way.

Catch me in…

“Samantha is a gifted storyteller with emotional intelligence and marketing know-how. Whether moderating a panel on D2C Brands or releasing a report on Holiday Advertisers, Samantha knows how to connect the dots. And do so with personality. In a world where business content often feels fluffy or dry, she has honed a thoughtful delivery that causes you to lean in, laugh, and leave feeling smarter.”

— Marilyn Mead Brutoco, CMO, Winmo

“Samantha is highly motivated, driven, and articulate… constantly pushing herself to learn anything and everything in order to better her skill set, and better her place of employment. She is an incredibly valuable team member and an eloquent writer who excels at collaboration.”

— Sasha Milner, Executive Director, Liberty & Company