Content Strategy with Conviction

I’m Samantha Stallard, a creative content director and strategic storyteller based in New York City.

Brands work with me to shape their stories and turn ideas into finished content.

That work includes articles, brand voice guidelines, website copy, newsletters, campaign messaging, and event-related storytelling. I write, edit, and lead these projects from start to finish, working closely with teams to ensure the story is clear and consistent wherever it appears.

My experience spans brand voice, editorial direction, long-form writing, and content that lives across digital, social, and live formats. If you’re building something and want the story to feel as solid as the idea behind it, we should talk.

And yes, I still believe in the em dash—some things are nonnegotiable.

Catch me in…

“Samantha is a gifted storyteller with emotional intelligence and marketing know-how. Whether moderating a panel on D2C Brands or releasing a report on Holiday Advertisers, Samantha knows how to connect the dots. And do so with personality. In a world where business content often feels fluffy or dry, she has honed a thoughtful delivery that causes you to lean in, laugh, and leave feeling smarter.”

— Marilyn Mead Brutoco, Marketing Consultant, M+M; former CMO, Winmo

“Samantha is highly motivated, driven, and articulate… constantly pushing herself to learn anything and everything in order to better her skill set, and better her place of employment. She is an incredibly valuable team member and an eloquent writer who excels at collaboration.”

— Sasha Milner, Executive Director, Liberty & Company