I’m Samantha Stallard, a creative content director and strategic storyteller based in New York City. Nice to meet you!

I’m a content leader who knows how to bring brands to life in a way that resonates, engages, and drives results. With over a decade of experience, I’ve taken everything from Fortune 500 giants to scrappy startups and crafted narratives that don’t just tell stories—they make an impact. B2B or B2C, I know how to position a brand’s voice so it cuts through the noise, builds real connections, and delivers measurable growth. From launching experiential campaigns that bring audiences right into the action to creating digital content that converts, my approach is all about blending creativity with data. And as a leader, I’m all about empowering my team to bring their best ideas forward and making sure every voice gets heard. If there’s one thing I’ve learned, it’s that great content isn’t just made—it’s engineered to inspire, connect, and drive results.

Biggest flex: Taking home the 2018 Outdoor Grand Prix at Cannes Lions International Festival of Creativity for The Daily Show Presents: The Donald J. Trump Presidential Twitter Library. His words will live in infamy, forever (yikes).

After falling in love with journalism writing for my high school newspaper, I earned a BA in Media Studies from the College of Charleston in Charleston, SC. When I’m not writing, I’m a yoga-obsessed RYT 200-level instructor, a Brooklynite in search of the borough’s best parks with my pitbull, Jasper, and an avid traveler. I also think you should go ahead and start The Artist’s Way.

Catch me in…

“Samantha is a gifted storyteller with emotional intelligence and marketing know-how. Whether moderating a panel on D2C Brands or releasing a report on Holiday Advertisers, Samantha knows how to connect the dots. And do so with personality. In a world where business content often feels fluffy or dry, she has honed a thoughtful delivery that causes you to lean in, laugh, and leave feeling smarter.”

— Marilyn Mead Brutoco, CMO, Winmo

“Samantha is highly motivated, driven, and articulate… constantly pushing herself to learn anything and everything in order to better her skill set, and better her place of employment. She is an incredibly valuable team member and an eloquent writer who excels at collaboration.”

— Sasha Milner, Executive Director, Liberty & Company